Lomography is a new take on an old style of analogue photography. The Lomo L-CA, from which Lomography takes its name, was a camera originally produced during the Communist period in St. Petersburg, Russia, though the design has recently been bought up by a Swiss firm who market it as a 'fashion camera'. The Lomo L-CA has a maximum film speed of 400 ISO, and (like all modern point and shoot cameras) keeps the shutter open long enough for each picture to be accurately exposed. The combination of automatic exposure, relatively fast film speeds, and small size encourages the Lomo user to take slightly abstract photographs.
Lomography emphasizes a casual 'shoot from the hip' attitude. Never mind when a a picture is out of focus or the framing is odd. Shoot first, judge later. Others use the technique to document everyday life, not by a well composed picture, taken at exactly the right moment, but rather by producing a series of undirected pictures that together tell a story.
Lomography emphasizes casual, snapshot photography. Characteristics such as over-saturated colors, off-kilter exposure, blurring, "happy accidents," and alternative film processing are often considered part of the "Lomographic Technique." Users are encouraged to take a lighthearted approach to their photography, and use these techniques to document everyday life, as the Lomo LC-A's small size, simple controls, and ability to shoot in low light encourages candid photography, photo reportage, and photo vérité through the much-touted "10 Rules."
The 10 rules of Lomography
Take your Lomo everywhere you go.
Use it any time - day & night.
Lomography is not an interference in your life, but a part of it.
Try to shoot from the hip.
Approach the objects of your lomographic desire as close as possible.
You don't have to know beforehand what you captured on film.
Don't worry about any rules.